I don't believe the journalist sees it as a viable option for Clipper fans. He's addressing a fan email. Nothing more.
Yeah he doesn't, but personally I don't appreciate his lame remark of:
"I’m not sure if this trade proposal helps Los Angeles. They need to figure out a direction after Brand’s injury. Of course, they are the Clippers, so they’ll probably make a rash decision like this trade."
You have to be a mentally-challenged to make this trade, so the guy is saying that the Clippers are just that. Oly Sandorkus or whatever his name is? I'll be sure not to take stock in anything he says in the future....