Cool project, i worked for a hoops agency for a while and its a great industry but tough so hopefully i can give you a little of the info you want.
-for me, being a clippers fan is about supporting a cause that you hope will one day win and be triumphant. The clippers are always under dogs and i think most Clippers fans are underdog fans at the very core of themselves. here is always hope that next year will b better and when things are bad it makes things that are decent that much better.
-I also like that the Clippers players have mostly been very down to earth and fan friendly.
-Most people are anti Clippers so i think another thing about many Clippers fan is that they like to swim upstream
- in game traditions are to yell "Fire Sterling" and "Lakers Suck"
-Lakers are IMO the most hated rival. The constantly disrespect the Clippers and we are viewed as their pee-ons.
- also Clipps tix are very reasonably priced and same with the memorabilia so its cheaper to follow the Clipps